Patient Recruitment
Recruitment that reaches patients others miss.
Pharmacy-based recruitment that reaches patients close to home, including those who live too far from traditional research centers to take part in trials.
Close to home
Many eligible patients never get the chance to join a study simply because they do not live near a research center. Hawthorne recruits through community pharmacies, located in neighborhoods where patients already live. Pharmacies see patients regularly, hold current medication and condition information, and have established trust, helping studies reach eligible patients who would otherwise be out of range and move them into screening with confidence.
Pharmacy-based recruitment
The core of how Hawthorne identifies and engages patients.
Community pharmacies are embedded in neighborhoods that traditional research centers rarely reach, giving studies direct access to eligible patients who would otherwise be too far from a site to participate.
- Curated patient databases. Direct outreach to patients identified through pharmacy patient records, matched to protocol criteria.
- In-pharmacy engagement. Study promotion delivered in the pharmacy setting, where patients already go and where staff are trusted sources of health guidance.
- Pharmacy referral networks. Referrals driven by existing patient relationships rather than cold outreach, supporting warm, documented handoffs into screening.
Warm handoffs, not cold referrals
Recruitment operates inside the same structure that delivers the study.
Additional channels and supporting services
When a study calls for broader reach, pharmacy-based recruitment can be supported by additional channels, coordinated through the same centralized team.
Additional recruitment channels
- Local lab data partnerships. Overlay recruitment that helps identify eligible patients in the target market.
- Targeted digital outreach. Local digital campaigns tailored to the patient population a study needs to reach.
Supporting services
- Digital recruitment campaigns: social media, search, display, and landing pages
- Database outreach: email, SMS, and outbound call campaigns
- Community and physician engagement, including referral program management
- IRB-approved recruitment materials: advertisements, flyers, video, and educational content
- Lead management and prescreening: rapid lead response, eligibility prescreening, and scheduling
- Chart review services to systematically identify potentially eligible participants against protocol criteria
Centralized management, real-time visibility
Planned, executed, and optimized centrally.
Recruitment is planned, executed, and optimized centrally, with dedicated recruitment specialists, lead tracking, and structured performance reporting. Sponsors gain real-time visibility into outreach activity, referral volume, and conversion trends, enabling timely adjustments while maintaining accountability.
Why it works
Reach beyond the range of traditional research centers.
Community pharmacies reach patients who live beyond the range of traditional research centers, expanding the eligible population a study can draw from and reaching people who are typically left out of trials.
Strategic prescreening improves lead quality and helps reduce screen failure rates. And because recruitment operates inside the same structure that delivers the study, interested patients move into screening through documented warm handoffs rather than cold referrals.
Build a recruitment plan for your study
Send us your protocol for a feasibility review.
We will come back with a clear view of fit, coverage, and a recommended delivery approach.